What is the Selling Partner Appstore?

The Selling Partner Appstore is a one-stop shop where businesses that sell on Amazon can discover applications to help them automate, manage, and grow their businesses. Accessible from Seller Central, the Selling Partner Appstore features applications created by Amazon and third-party developers that cover a range of functionalities across the selling life cycle. For information on how to list your application, refer to List your app on the Selling Partner Appstore.

The Press release and promotion guidelines explain how you can communicate to customers that your application is in the Selling Partner Appstore. They also explain how you can communicate to customers with regard to ratings and reviews.