Solution Provider Portal FAQ

Solution Provider Portal is a single portal for all third parties who offer solutions to help Amazon partners manage their business. Solution Provider Portal provides tools that third parties can use to accelerate the growth of their business and partners, including managing data access, listing solutions, receiving seller authorizations, and growing your business.

Solution Provider Portal supports the following:

• All developers that integrate with Selling Partner API. For definitions, refer to SP-API Terminology.
• Service providers that offer third-party solutions to help sellers manage their business on Amazon. For definition, refer to Service Providers Terminology.

Solution Provider Portal offers the following features:

• Account unification capabilities for streamlined business management
• An independent environment for managing solution provider businesses
• API usage dashboard for improved integration efficiency
• User permissions for solution provider organizational-level account access management
• Notification preferences for flexible communication methods

If you are new registration, go to Solution Provider Portal and choose Solution Provider Portal. For service providers, follow the steps to Register as a Service Provider. For developers, follow the steps to Register as a Developer. If you have an existing Seller Central or Developer Central account, you will receive communication from Amazon to start the migration process.

Actions for Selling Partner API developers:

If you're an existing Selling Partner API developer, you'll see a guided workflow to migrate the next time you log into Seller Central and choose Develop Apps. During this process, you can consolidate multiple Selling Partner API profiles under one account to simplify your integration and API operations. You can also choose to keep more than one profile for your needs.

New Selling Partner API developers will register directly on Solution Provider Portal to manage their integrations, access the sandbox, create and list applications, and review usage metrics.

Actions for service providers:

Existing service providers currently accessing Seller Central through secondary user permissions or registered with Service Provider Central will receive communications from Amazon to start the migration to Solution Provider Portal, and in the meantime, there is no immediate impact on your accounts or service listings.

For new service providers, you can register and onboard directly in Solution Provider Portal.

If you are an existing developer, you must migrate your existing Selling Partner API integrations and accounts to Solution Provider Portal by August 31, 2025 to continue using Selling Partner APIs.

If you are an existing service provider, you do not need to do anything until we contact you. We are communicating with service providers on a rolling basis about the requirement on completing registration to Solution Provider Portal.

No. We are communicating with service providers on a rolling basis about the timeline for completing registration to Solution Provider Portal. Once you have received a communication from us, please take the required steps to register on Solution Provider Portal. However, until you receive a communication from us, no action is required to continue using Selling Partner APIs.

• If you are the administrator of a service provider, please complete registration for your business on Solution Provider Portal before the deadline communicated by Amazon via email notification. Registration includes three steps: administrator identity verification, provider business and contact information, and service data access assessment. You can start data access assessment by clicking Add a service on Solution Provider Portal's homepage. After receiving approval from Amazon on your data access, you can list your service on the Service Provider Network and start getting seller authorizations. If you are accessing seller accounts today as a secondary user, you can start migrating your authorizations to Authorized Partners in Seller Central's User Permissions page.
• If you are an employee of a service provider, please identify the administrator of your service business, and have that individual complete registration on Solution Provider Portal by the deadline communicated from Amazon. Upon completion, your administrator can add you to their service provider account on Solution Provider Portal.

We recommend using an existing account. However, if you want to decouple from your current account for any business reason, you can create a new account on Solution Provider Portal.

Account unification involves the consolidation of multiple accounts into a single profile on Solution Provider Portal. All active developer profiles, applications, roles, authorizations, and listings are merged. This process simplifies the management of your API integration at the organizational level, but it doesn't affect how your applications function or how you receive seller authorizations.

No. Your application will continue to display and operate on the Selling Partner Appstore.

Primary users (business administrators) can initiate migration. Primary users are the owners of the login credentials that are used to login to a company’s account. You will be required to designate an individual as a business administrator for your account.

If you want to use the same credentials that you used for logging into Seller Central and you have issues, contact Seller Support for assistance.

We don't anticipate outages during the migration, as your existing Selling Partner API integrations will continue to work. If there are any issues during the merge, you will receive a message on the user interface, and you will receive an update when the migration resumes. Even in this scenario, your applications and authorizations shouldn't be affected and will continue to work as normal.

No. There should be no changes in terms of applications credentials. You can update your credentials at any time by rotating the LWA client secret.

Your original Seller Central or Vendor Central account will continue to exist after Solution Provider Portal migration. However, when you access any developer features on Seller Central or Vendor Central, you are redirected to Solution Provider Portal.

In Solution Provider Portal, you will be able to see all of your new cases created in Solution Provider Portal. For existing regional cases, you will be redirected to corresponding regional locations those cases were originally created.

We recommend that you use a single account on Solution Provider Portal to manage all your business needs. However, you can maintain multiple Solution Provider Portal accounts, if needed.