SP-API Vendor Use Cases


Use this directory to identify the APIs, notifications, and reports that you'll need for general SP-API Vendor use cases.

Vendor Direct Fulfillment

How to help vendors in the direct fulfillment (DF) program manage their direct fulfillment operations programmatically through web service integration.

Marketing Content Management

Add rich marketing content to selling partners Amazon product detail pages, share brand, and product stories.

A+ Content
Catalog Items
Notifications (Events) N/A
Reports N/A

Retail Analytics

Analyze your profitability and cost-per-product so that you can better direct your business strategy and focus on what’s working.

Brand Analytics

Make data-driven decisions to increase sales and customer loyalty.


Get Selling Partners coupon and promotion performance data.

Catalog Management

Manage Amazon listings with tools that help list new products or offers, optimize your catalog, and reduce errors.

Vendor Retail Procurement

Programmatically manage vendor retail business operations.