List your app on the Selling Partner Appstore

This topic provides guidance for filling out the List Your App form.

Use this document to complete the List your app form and request app publication on the Selling Partner Appstore.

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Important!

You must meet the following requirements to list apps in the Selling Partner Appstore:

You have registered as a public developer for a public SP-API application.

You have configured an OAuth authorization workflow through the Selling Partner Appstore or your own website.

All the features and services offered on your website are compliant with Amazon's Acceptable Use Policy and Data Protection Policy.

Step 1. Open the form

  1. Sign into Seller Central for your regional marketplace. For URLs, see Seller Central URLs.

  2. Navigate to Develop Apps.

  3. On the Developer Central page, choose Add new app client.

Step 2. Complete the App information page

  1. Enter the following information:
  • Language: Select the language used to provide the listing information.
  • Listing name: Enter the name of your app.

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Important!

Your app name must not contain any term trademarked by Amazon. For more information, see Non-Exhaustive List of Amazon Trademarks. In addition to the terms on this list, using AMZ is considered a trademark violation.

  • Listing category: Review the following categories and their descriptions. Select the category or categories that best describe your app. If your app is a Full Service Solution app that supports business management throughout the selling lifecycle, select only Full Service Solution.

    • Listing: Manage Amazon listings with tools that help list new products or offers, optimize your catalog, and reduce errors.
    • Inventory and Order Management: Automate your Amazon order management and keep your inventory levels in sync across your systems.
    • Advertising Optimization: Find apps to optimize your advertising budget and strategy to improve product visibility and drive more sales to your business.
    • Product Research and Scouting: Screen prospective products using criteria such as customer demand, allowing more data-driven sourcing decisions.
    • Buyer-Seller Messaging Service: Get help answering customer questions in order to meet response timelines and provide a high level of customer service.
    • Accounting: Find apps to track finances, help reconcile payments, or integrate with your accounting software.
    • Full Service Solutions: Integrate business management throughout the selling lifecycle.
    • Disbursement Solutions: Explore solutions to disburse to bank accounts located outside of the Amazon store geography.
    • Automated Pricing: Stay price-competitive with tools that automate your product pricing based on your business rules.
    • Shipping Solutions: Automate shipping and fulfillment processes with tools that facilitate shipping rate purchasing, label printing, and logistics.
    • Promotions: Improve discoverability of products by creating targeted and compelling promotions.
    • Feedback and Reviews: Get verified reviews and feedback from customers to help improve your seller rating and offer customers useful insights.
    • Analytics and Reporting: Analyze your profitability and cost-per-product so you can better direct your business strategy and focus on what’s working.
    • Ecommerce Solution Connectors: Integrate your ecommerce site with Amazon for quicker listing, improved order management, cross-channel inventory sync, and more.
    • Funding and Credit: Obtain financing to fund large purchases and support the day-to-day operations of your business.
    • Taxes: Find apps to help file taxes and comply with regulations.
  • Short description: Briefly describe the features of your app. Here are some tips for writing a good description:

    • Use around 100 characters to prevent the description from getting cut off when displayed on the Appstore search results page.
    • To save space, do not repeat the app name in the description.
    • List the top features and functions of your app.
    • Be specific and factual.

    Example: Monitor your listing, streamline inventory planning, and get automated sales reports and crucial alerts.

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Important!

Phrases such as The best, Number 1, and The only are not allowed.

  • Long Description: Describe the features of your app using a maximum of 4000 characters.

  • App features: Describe your app’s features using a bulleted list.

  • Who should use this: Describe the target audience for your app to help customers find the app that is right for them. Indicate any restrictions or requirements for using your app, such as operating only in certain marketplaces, minimum requirements for sales and number of ASINs, or any software or system requirements.

  • Product URL: Enter the URL for your app’s website. The URL must reflect the listing category and functionality you previously selected. Do not enter a URL for a sign-in page. Do not infringe any trademarks.

  • Support URL: Enter a URL for your Help pages, Helpdesk, or other support contact information offered by your company.

  • Support email: Enter an email address where customers can contact you with questions or concerns.

  • Support phone: Enter a phone number where customers can contact you with questions or concerns.

  • Customer support languages: Select the languages accommodated by your customer support team. We will review your selection and validate it.

  • Functionality: Select all the functionalities of your app. These will be featured as bullets on the App Detail page.

  • Programs supported: Select the programs that your app supports.

  • Marketplaces supported: Select the marketplaces that your app supports.

  1. Choose Save and continue.

Step 3. Complete the Pricing page

  1. Enter the following information:
  • Pricing description: Enter a description of your pricing model.

  • Pricing model: Select the pricing model you want to use for your app.

    • Request quote from developer: Choose this option if your pricing model is determined case by case, depending on the seller’s needs. Describe your pricing model in the Pricing description box. Include promotional codes, if applicable.
    • Free: Select this check box if you do not charge for your product under any conditions.
    • Starting at (amount per month/year): Select this if your pricing model is based on a monthly or yearly charge.
  • Free trial: Select this check box if you offer a free trial. Then, enter the length of the trial in days in the Duration box. If the free trial is not based in days, describe the duration of the free trial in the Pricing description box.

  1. Choose Save and continue.

Step 4. Complete the App details page and submit the form

  1. Enter the following information:
  • Business Logo for Detail page: Upload an image that represents your app. The image must meet the following criteria:

    • Minimum size of 300 x 300 pixels.
    • Represents your business or your app.
    • No offensive or sensitive subjects.
    • No company logos.
    • No Amazon trademarks. For more information, see Non-Exhaustive List of Amazon Trademarks.
  • Business Logo for Category page title: Upload an image that represents your app. This image will be shown on the Category page of the Appstore. This image can be the same as your Business Logo for the Detail page. The image must meet the following criteria:

    • Minimum size of 220 x 220 pixels.
    • Represents your business or your app.
    • No offensive or sensitive subjects.
    • No company logos.
    • No Amazon trademarks. For more information, see Non-Exhaustive List of Amazon Trademarks.
  1. Choose Save and submit.

Your form is submitted. The Thank you! page includes a link to your case log, where you can view the progress of your listing request. The Selling Partner Appstore team will use the case log to contact you if your application requires clarification. Otherwise, the Selling Partner Appstore team will aim to publish your app in the Selling Partner Appstore in twelve business days.