List Your Service

The Service Provider Network connects Amazon sellers with qualified service providers who offer specialized business solutions. As a service provider, you use Solution Provider Portal to create and manage service listings that appear on the Service Provider Network.

The process to list your service depends on your service category:

• Self-service listing: If your service falls under Account Management, Advertising Optimization, or Compliance, you can create and manage your listing directly through Solution Provider Portal. For instructions, refer to Create a self-service listing.
• Guided listing: If your service is in any other category, an Amazon representative will help you complete the listing process. For instructions, refer to Create a guided listing.

Prerequisites

Before you create your first listing, you must register as a Service Provider and obtain Amazon's approval for one or more Seller Central roles.

To apply for roles, take the following steps:

1. Go to Solution Provider Portal.

2. If you previously added a service, choose Add Service or Edit Service.

3. Select the category of service that you provide and apply for the Seller Central role(s) that you require access to. For details, refer to Complete the Service Provider profile.

4. Wait for approval (processing can take up to 10 business days).

5. Verify your approval status before proceeding.

   ⚠️

   Important

   Until you are approved for roles, sellers can't grant you permissions in Seller Central; the role-based permissions appear greyed out.

Self-service listings

The self-service listing feature enables you to create, update, and manage your service listing independently through Solution Provider Portal. Self-service listing is currently only available for Account Management, Advertising Optimization, and Compliance services.

Create a self-service listing

After you receive approval for one or more roles, you can create and publish your service listing.

To list your service, complete the following steps:

1. Go to Solution Provider Portal.

2. Next to your service name, choose Create Listing.

3. Enter your service name and category.

4. Enter your contact details and business information.

5. Add the following service details:

   • Write a description that focuses on your unique value proposition.
   • Include specific capabilities that your service provides.
   • List key features that differentiate your offering.
   • Use clear, professional language without marketing terms.

6. Upload your media content:

   • Upload between one and three banner images that showcase your service.
   • Ensure that your banners meet the following requirements:
     • Width: 1000-2000 pixels
     • Height: 300-500 pixels
     • Aspect ratio: Between 10:3 and 4:1
     • Format: JPEG or PNG
   • Use high-quality images with minimal text.

7. Review all information for accuracy.

8. Submit your listing for Amazon's approval process.

   Most listings receive review within 5-7 business days. If Amazon rejects your listing, you receive detailed feedback explaining required changes. You can revise and resubmit your listing after you address the feedback.

Track your self-service listing status

In Solution Provider Portal, your self-service listing displays one of four status indicators:

• Draft: Listing creation in progress.
• Under Review: Amazon verification in progress.
• Published: Active and visible on Service Provider Network.
• Rejected: Requires revision and resubmission.

Manage your self-service listings

After you publish your self-service listing, you can access your content and track your status through the Manage Listings section of Solution Provider Portal.

You can modify your self-service listings at any time through the Edit Listing button. Amazon reviews the changes and typically publishes updates within 24 hours.

Guided listings

For services outside the Account Management, Advertising Optimization, and Compliance categories, Amazon provides guided listing support through a dedicated representative.

Create a guided listing

After you register as a Service Provider and Amazon approves your Service Provider profile, you can request listing assistance.

To request a guided listing, complete the following steps:

1. Wait for Amazon to contact you:

   • After Amazon approves your Service Provider Profile, an Amazon representative will contact you through a support case to initiate the listing process.
   • This contact typically occurs after your Service Provider profile approval.

2. Provide the required information:

   • Details about your company and services.
   • Your company logo and banner images.
   • Your completed service provider questionnaire.
   • Your specialties, value-added services, and additional information for sellers to discover your services.

3. Collaborate with your Amazon representative

   • Work with your assigned Amazon representative to refine your listing content.
   • Provide any additional information or materials as requested.
   • Review and approve the final listing before publication.

Best practices for listings

Regardless of your listing method, refer to the following guidelines about how to create effective service listings:

Service description

When you write your service description:

• Focus on specific capabilities rather than general benefits.
• Include measurable outcomes that your service delivers.
• Update information regularly to maintain accuracy.
• Avoid vague terms and marketing language.

Banner design

Create professional banners:

• Showcase your service clearly with professional imagery.
• Keep text elements minimal and readable.
• Follow all technical requirements for dimensions and format.
• Test banner appearance across different devices.

Service details

Keep your service details current:

• Provide specific details about your service offerings.
• Maintain current contact information and availability.
• Update marketplace support as your business expands.

Frequently asked questions

How long does the listing approval process take?

Most self-service listings receive review within 5-7 business days. Guided listings can take longer depending on the complexity of your service.

Can I edit my listing after publication?

For self-service listings, yes. You can update most fields through the Edit Listing button for self-service listings. For guided listings, contact your Amazon representative to request changes.

What happens if Amazon rejects my listing?

You receive detailed feedback explaining the required changes and you can revise and resubmit your listing.

How do I add support for additional marketplaces?

For self-service listings, update your listing through Edit Listing and select additional marketplaces. For guided listings, contact your Amazon representative.

Can I switch from guided listing to self-service listing?

Yes. If your service category becomes eligible for self-service listings, contact Developer Support to discuss options for migrating your listing method.

Need help?

For assistance, contact Developer Support.