SP-API Vendor Use Cases

Overview

Use this directory to identify the APIs, notifications, and reports that you'll need for general SP-API Vendor use cases.

Vendor Direct Fulfillment

How to help vendors in the direct fulfillment (DF) program manage their direct fulfillment operations programmatically through web service integration.

API
	Vendor Direct Fulfillment Inventory API v1
	Vendor Direct Fulfillment Orders API v2021-12-28
	Vendor Direct Fulfillment Shipping API v2021-12-28
	Vendor Direct Fulfillment Payments API v1
	Vendor Direct Fulfillment Transactions API v2021-12-28
Notifications (Events)	Not applicable
Reports	None

Marketing Content Management

Add rich marketing content to selling partners Amazon product detail pages, share brand, and product stories.

API
	A+ Content
	Catalog Items
Notifications (Events)	Not applicable
Reports	Not applicable

Retail Analytics

Analyze your profitability and cost-per-product so that you can better direct your business strategy and focus on what’s working.

API	Not applicable
Notifications (Events)
	DETAIL_PAGE_TRAFFIC_EVENT
	ITEM_INVENTORY_EVENT_CHANGE
	ITEM_SALES_EVENT_CHANGE
Reports
	GET_VENDOR_SALES_REPORT
	GET_VENDOR_NET_PURE_PRODUCT_MARGIN_REPORT
	GET_VENDOR_TRAFFIC_REPORT
	GET_VENDOR_FORECASTING_REPORT
	GET_VENDOR_INVENTORY_REPORT
	GET_VENDOR_REAL_TIME_SALES_REPORT
	GET_VENDOR_REAL_TIME_TRAFFIC_REPORT
	GET_VENDOR_REAL_TIME_INVENTORY_REPORT

Brand Analytics

Make data-driven decisions to increase sales and customer loyalty.

API	Not applicable
Reports
	GET_BRAND_ANALYTICS_MARKET_BASKET_REPORT
	GET_BRAND_ANALYTICS_SEARCH_TERMS_REPORT
	GET_BRAND_ANALYTICS_REPEAT_PURCHASE_REPORT

Performance

Get Selling Partners coupon and promotion performance data.

API	Not applicable
Reports
	GET_PROMOTION_PERFORMANCE_REPORT
	GET_COUPON_PERFORMANCE_REPORT

Catalog Management

Manage Amazon listings with tools that help list new products or offers, optimize your catalog, and reduce errors.

API
	Catalog Items
	Listing Items
	Product Type Definitions
Notifications (Events)
	LISTINGS_ITEM_ISSUES_CHANGE
	PRODUCT_TYPE_DEFINITIONS_CHANGE
Reports	Not applicable

Vendor Retail Procurement

Programmatically manage vendor retail business operations.

API
	Vendor Transaction Status
	Vendor Orders
	Vendor Shipments
	Vendor Invoices
Reports	Not applicable