Onboarding to the SP-API as a Service Provider

This guide walks you through the steps to onboard as a service provider for Amazon sellers. You complete a structured eight-step process, from business registration to role approvals to connecting with sellers.

This overview introduces the complete onboarding journey, familiarizes you with the key participants, and explains the essential tools and verification processes that enable secure access to seller accounts.

Requirements

To become a service provider, you need:

• A legitimate business that provides services to Amazon sellers.
• A government-issued identification for identity verification.
• Business registration documents and bank statements for company verification.
• A business model that complies with Amazon's data protection and privacy requirements.

Onboarding steps

The onboarding process involves the following steps:

Key terminology

Before you begin the service provider onboarding process, learn the key participants, tools, and verification processes involved.

Participants

The participants in the service provider-seller relationship are:

• Amazon sellers: Businesses that sell products on Amazon.

• Service providers: Third-party companies or professionals who offer specialized services to Amazon sellers. Common services include account management, advertising campaign management, inventory planning, business strategy, and data analysis. Within a service provider business, individuals have different roles:

  • The administrator: The person who, in addition to verifying their identity, creates and manages the company's Solution Provider Portal account, applies for Seller Central role approvals, and invites employees to join the account.

  • An employee: Team member who, after completing the identity verification process, joins the company's Solution Provider Portal account by invitation from an administrator.

Tools

The following tools support different aspects of the service provider-seller relationship:

• Solution Provider Portal: The gateway where each service provider business creates one account to register and manage their service provider operations. The administrator sets up the account, applies for Seller Central role approvals, and invites employees to join the account.

• Seller Central: The tool where Amazon sellers manage their businesses. Through Seller Central, sellers manage their inventory, process orders, run advertising campaigns, and access business reports. After you (the service provider) apply for and are approved for Seller Central roles through Solution Provider Portal, sellers can go to Seller Central to grant you permission to help them with the associated tasks.

• Service Provider Network: An online catalog of service agencies and individuals who give on-demand assistance to sellers in the Amazon stores. You can register with Service Provider Network to offer your services to sellers worldwide.

Verification and permission processes

The service provider registration and permission process involves the following verifications:

• Business verification: The process of confirming your company's legitimacy through business registration documents and bank statements to establish your one service provider account on Solution Provider Portal.

• Individual identity verification: Required verification using government-issued identification that both service provider administrators and employees must complete.

• Seller Central role approval: A critical step in which you, the service provider, apply for and are approved for permission sets that control what you can do in a seller's account, such as managing inventory, processing orders, or running advertising campaigns. You must be approved for specific roles before sellers can grant you the associated permissions.

Next steps

Read Step 1: Learn the Service Provider Registration and Permissions Workflow to learn the end-to-end workflow before you begin.