SP-API Vendor Use Cases

Use this directory to identify the APIs, notifications, and reports that you'll need for general SP-API vendor use cases.

Vendor Direct Fulfillment

How to help vendors in the direct fulfillment (DF) program manage their direct fulfillment operations programmatically through web service integration.

Category	Items
APIs	Vendor Direct Fulfillment Inventory API v1 Vendor Direct Fulfillment Orders API v2021-12-28 Vendor Direct Fulfillment Shipping API v2021-12-28 Vendor Direct Fulfillment Payments API v1 Vendor Direct Fulfillment Transactions API v2021-12-28
Notifications (Events)	Not applicable
Reports	None

Marketing content management

Add rich marketing content to a selling partner's Amazon product detail pages, share brand, and product stories.

Category	Items
APIs	A+ Content Catalog Items
Notifications (Events)	Not applicable
Reports	Not applicable

Retail analytics

Analyze your profitability and cost-per-product so that you can better direct your business strategy and focus on what’s working.

Category	Items
APIs	Not applicable
Notifications (Events)	DETAIL_PAGE_TRAFFIC_EVENT ITEM_INVENTORY_EVENT_CHANGE ITEM_SALES_EVENT_CHANGE
Reports	GET_VENDOR_SALES_REPORT GET_VENDOR_NET_PURE_PRODUCT_MARGIN_REPORT GET_VENDOR_TRAFFIC_REPORT GET_VENDOR_FORECASTING_REPORT GET_VENDOR_INVENTORY_REPORT GET_VENDOR_REAL_TIME_SALES_REPORT GET_VENDOR_REAL_TIME_TRAFFIC_REPORT GET_VENDOR_REAL_TIME_INVENTORY_REPORT

Brand analytics

Make data-driven decisions to increase sales and customer loyalty.

Category	Items
APIs	Not applicable
Notifications (Events)	Not applicable
Reports	GET_BRAND_ANALYTICS_MARKET_BASKET_REPORT GET_BRAND_ANALYTICS_SEARCH_TERMS_REPORT GET_BRAND_ANALYTICS_REPEAT_PURCHASE_REPORT

Performance

Get selling partner coupon and promotion performance data.

Category	Items
APIs	Not applicable
Notifications (Events)	Not applicable
Reports	GET_PROMOTION_PERFORMANCE_REPORT GET_COUPON_PERFORMANCE_REPORT

Catalog management

Manage Amazon listings with tools that help list new products or offers, optimize your catalog, and reduce errors.

Category	Items
APIs	Catalog Items Listing Items Product Type Definitions
Notifications (Events)	LISTINGS_ITEM_ISSUES_CHANGE PRODUCT_TYPE_DEFINITIONS_CHANGE
Reports	Not applicable

Vendor retail procurement

Programmatically manage vendor retail business operations.

Category	Items
APIs	Vendor Transaction Status Vendor Orders Vendor Shipments Vendor Invoices
Notifications (Events)	Not applicable
Reports	Not applicable