Product Search API customer experience guidelines

We provide guidance on what is required when displaying Amazon Business products within your platform. Compliance with these standards are enforced. When designing your apps using the Amazon Business APIs, follow the customer experience guidelines stated here.

Experience principles

Use these principles to help make decisions on how to build your app.

1. Give customers access to all the info needed. Avoid dead ends by giving customers the ability to locate more information or take additional steps when needed.
2. Prominently display customer's core shopping criteria. This includes our branding, business prices, business selection, prime eligibility, delivery speed, search ranking; and the organization's preferred, restricted, and blocked products.
3. Maintain data integrity for customers. Data shared by Amazon must be displayed without any modification. For example, third-party sellers must still be listed as the sellers. Don't replace with Amazon Business.
4. Prioritize speed and accuracy of search. Be smart in calling for information. For example, call for ASINs in smaller increments over large to ensure a faster experience.
5. Make designs accessible. When catering the design to your system, make sure to adhere to standard usability principles. For example, legible font sizes and compliant color contrasts.

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Search results

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Search results layouts

Amazon Business ASINs can be displayed in multiple types of results layouts. Here are examples of Amazon Business preferred layouts that are easier to scan for customers.

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ASIN layouts in search results

ASIN layouts are an essential part of allowing for the discoverability of products. Well-established layouts help improve customer's ability to scan and find the products of their choice. Here are the guidelines on how to retain ASIN layout integrity within a search to best serve customers.

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Alternative layout examples

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Product detail page layout

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Alternative layout examples

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Product detail page layouts

Amazon Business ASINs can be displayed in multiple types of results layouts. Here are examples of Amazon Business preferred layouts that are easier to scan for customers.

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Offers page layout

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Search API field requirements

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