Overview

This document provides you, Amazon Business developer partners, a step-by-step guide on how to list your application (app) in Amazon Business App Center. Listing your app makes it publicly available after the Amazon Business App Center launch. This provides opportunity for Amazon Business customers to find your app.

The Amazon Business app listing process requires sign in to Developer Central and creation of Amazon Business app listing for the app client. When you get to New App Submission, you have three sections to complete. These sections are App Information, Media, and Compliance.

The App Information and Media sections provide you an option to save the draft and resume from where you left off. You must complete each section before proceeding to the next. You have two steps to do in the Compliance section. First, select the check box to confirm compliance with Amazon Business standards for international listings. Next, select Save and Submit. Developer Central automatically notifies the Amazon Business App Center team of your app listing request.

The Amazon Business App Center team reviews the app listing request keeping in mind the customers’ experience and trust. While the review is ongoing, Developer Central shows SUBMITTED in the status. Your immediate response to the team’s request determines the timing for review completion, app listing approval, and publication.

The Amazon Business App Center team sends notification regardless of the review outcome. If no issues are found in your app, Developer Central shows APPROVED or PUBLISHED in the status. If issues are found in your app, make changes in your listing form and resubmit for revalidation.

Prerequisites

Before you proceed, check if you have:

an AWS account
a Developer Central account
created an app with Amazon Business role in Developer Central

If you answer yes to all, skip this section. Go to Sign in to Developer Central or Create AB Listing.

No AWS account, yet? Refer to create a free AWS account for instructions. After creation and activation of your AWS account, create an IAM policy.

No Developer Central account, yet? Refer to Submit your Developer Profile Request for instructions. Select at least one Amazon Business Roles when you create your developer profile. This allows you to create an app client listing with Amazon Business App Center.

If you have a Developer Central account, but no app created, refer to Create App Client in Developer Central for instructions.

Sign in to Developer Central

Identify the app client for listing. For example, Sample-XYZ is the app client to list.
In Action column, select the drop-down list and select Create AB listing. The New App Submission displays. Refer to Create AB Listing.

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If you created a draft of your app listing, skip steps 3 and 4. Instead, select View AB App Listings tab. Your app listing name appears in AB App Listings tab. In Actions column, select Edit Listing. Developer Central displays the incomplete section you left off in the process. Refer to Listing Progress: App Information, Listing Progress: Media, or Listing Progress: Compliance.

Create AB listing

The creation of app listing starts here. You have three sections to complete. These are App Information, Media, and Compliance. The Listing Progress bar on the left indicates where you are in the process.

Listing Progress: App Information

The information in the App Name and App ID populates from the Add New App client.

Provide a display name in the input box. You have an option to use your app name as your app’s display name.
Select the language for your app listing.
Select the check box for your app category. You have an option to select multiple relevant categories.

Accounting Management
Transfer purchase data between Amazon Business and your organization’s platforms.
Business Analytics
Get insights into your Amazon Business spending and procurement needs through analytics.
Expense Management
Manage your expenses and purchases on your Amazon Business account.
Reward and Recognition
Automate employee rewards and other corporate gifting through Amazon Business.
User Management
Manage your users across multiple platforms from within your Amazon Business account.
Integrated Shopping
Customers purchase on Amazon Business without leaving their e-Procurement system.

If you select Integrated Shopping, choose a channel for shopping.

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Direct Ordering. Place orders with Amazon Business electronically from your site.

Provide a customer support email where customers get technical support for your app.

Select the country or countries to list your app and where your integration is currently launched.

By default, your app is for public view.

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The option for beta or private app is turnoff. This is a future capability.

Provide a short and long description for your app.

Sample Descriptions:
Short Description: Share, print, and store full-resolution photos in a secured app.
Long Description: Share photos and albums with friends and family by inviting them to a private photo sharing group across devices.

List the benefits of your app feature.

You have an option to list keywords for your app. Separate each keyword with a comma (,). For example: amazon, store, amazon business, amazon store.

Provide the URL for your end user license agreement.

Provide information, if you have, in the optional fields.

In version number, indicate the version of your app integration. This is the version number that displays on the Amazon Business App Center for customers.

Follow the semantic numbering specification. This is a three-digit numbering technique based on Major.Minor.Patch.
For example: 4.2.2

In version information, describe what is new in the version of your app integration.
Select Next to continue. Go to Listing Progress: Media.
If you want to complete the process later, select Save draft.

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Important! Error message appears if mandatory fields have no data.

Listing Progress: Media

You are in this section because you completed the steps in Listing Progress: App Information. This section requires you to upload an icon and screenshots of your app. The acceptable image file extension is png. If the image file extension is in different format, save it in png before upload. Error message appears when you change the file extension during upload.

Upload an App Icon

Select the image box (512 x 512 px png) on the right of the App Icon. This opens your local directory.
1.1. Select the directory path where your icon is saved.
1.2. Select the image then Open.

Upload Screenshots

Select the up arrow. This opens your local directory.
2.1. Select the directory path where your screenshots are saved.
2.2. Select the image then Open. Another option is to drop a single file or select the three screenshots for upload.

Consent

Select the check box if you consent to Amazon using your media for advertising purposes.

Select Next to continue. Go to Listing Progress: Compliance.
If you want to complete the process later, select Save draft.

Listing Progress: Compliance

You're in this section because you completed the steps in Listing Progress: App Information and Listing Progress: Media. This section requires you to confirm your compliance with Amazon Business standards for international app listings.

Select the check box to confirm your compliance. Select Save and Submit to complete your app listing submission. A confirmation message for your app listing submission displays on the page.

Review

Your app listing request requires review by Amazon Business App Center team. While the review is ongoing, the status of your request shows in the Developer Central AB App Listings tab.

Listing status

DRAFT
Developer Central saves your data automatically and mark the status as DRAFT.

SUBMITTED
The status shows SUBMITTED after you save and submit your app listing request. Expect an email from Amazon Business App Center team.

APPROVED
Amazon Business review team approves your app listing request.

PUBLISHED
Your app gets published and searchable by users.

DELETED
The status shows DELETED if you remove your submitted or draft app listing request before approval.

INACTIVE
Your app becomes INACTIVE if you remove your listing after approval or if Amazon Business review team finds your app non-compliant after approval.

Recommendations

The recommendations listed here speed up the app listing review process.

Make your app functional, active, and ready for public view.
Create a test environment.
Test your app.
Share your test environment and credentials with the Amazon Business App Center team. This provides opportunity for the team to run and test your app during the review process.
Provide documentation that details the steps to test your app.
Respond to emails from the Amazon Business review team.
Keep your Amazon Business developer account contact info up-to-date.

Frequently asked questions

Q: What should I expect during the review?
A: Amazon Business App Center team assesses the quality and functionality of your app.

Q: What is the average estimated time to complete the review?
A: Your immediate response to the team’s request determines the timing for review completion, app listing approval, and publication.

Q: How do I edit an app listing?
A: In Actions column of the AB App Listings tab, select Edit Listing. The New App Submission displays. Edit starts at App Information.

Q: How do I remove an app listing?
A: In Actions column of the AB App Listings tab, select Remove Listing.

List your app in Amazon Business App Center

Overview

Prerequisites

Sign in to Developer Central

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