About Facial Data

When you register as third party developer, service provider, or seller on Amazon, and at other times during the term of your agreement, we verify your identity to protect our customers, selling partners, and our store. In some cases, we may offer you the option to complete identity verification by using facial recognition technology in the manner that this page describes.

Collected data

With your consent, we collect images of your face and government-issued identity documents from your device's camera. We refer to the unique facial measurements that we extract from these images as facial data. Facial data may be considered "biometric data" under the laws of some jurisdictions.

How we collect facial data

We may directly collect facial data by using the Amazon Rekognition service and other technologies, or let one of our authorized third-party service providers collect it, which includes Persona Identities, Inc., or its affiliates, using their own technology.

How facial data is used

We use facial data to verify your identity and to prevent and detect fraud, such as by determining whether you are a live person and whether your face appears to match the picture on your government-issued identification documents. Facial data is only used for the purposes described, and will not be used to develop or improve the quality of other technologies, products, or services.

How long does Amazon keep my data?

We retain your facial data for up to two years, as mandated by applicable laws. The images that are used to create your facial data may be retained for longer periods to comply with legal requirements.

How long do the service providers keep my data?

Our service provider doesn't retain your facial data. The images that are used to create your facial data may be retained by our service provider for up to 29 days for audit purposes.

How facial data is protected

We take your data security very seriously. To protect your facial data, Amazon and its third-party service providers use security measures that are at least as protective as the ones that are used to protect other confidential and sensitive data. Your facial data and the images that are used to create your facial data are stored securely, only accessed by authorized employees and only used for the purposes that are described herein.

Is facial data sold to or shared with third parties?

We don't sell or share your facial data, or the images that are used to create your facial data, with any third party unless it is required by applicable law. We may authorize our third-party service providers, including Persona Identities, Inc., or its affiliates, to collect and process your facial data on our behalf by using their own technology. These third-party service providers are permitted to process and use your facial data only for the purpose of providing identity verification services to us, and only as described on this page and in a manner that is consistent with Amazon's Privacy Notice. They are not permitted to sell your facial data, nor share it with anyone besides Amazon.

How do I withdraw consent for Amazon to use my facial data?

Identity verification that uses facial recognition technology is optional. Even if you've already clicked Next on the consent screen, you can exit at any time before you complete the image capture, by clicking the X on your screen. This redirects you back to complete identity verification by recording a video of your face, which will be reviewed by an associate to verify your identity. If you do this, no biometric data is created.

How can I request access to my facial data?

You can find information that regards how you can request access to your personal data in Amazon's Privacy Notice.